During our Senior Capstone class, our objective was to develop a pitchable project that integrated the 'Community' theme. With a timeline of 14 weeks, we transformed our ideas into an industry-level end-product. Throughout the process, we actively participated in stand-ups and presented bi-weekly pitches to showcase our progress.
AMC embarks on the ambitious journey of creating an EV application designed to elevate the experience for new electric car owners. The goal is to craft an app that not only resonates with a modern audience but also leverages a cutting-edge Design System to ensure a seamless and engaging user experience.
Utilizing the MAC Design System, AMC's EV app aims to streamline user experiences by offering convenient access to comprehensive vehicle information and controls. The app incorporates essential features such as notifications, status badges, and appointment scheduling, enhancing efficient car management for users.
The AMC EV app prioritizes an intuitive interface to provide essential information like car health, climate updates, and battery status in a user-friendly and straightforward format. Ensuring uniformity across digital interactions, the MAC design system emphasizes contemporary design, accessibility, and consistency, enhancing the user experience for all electric car owners.
The AMC EV app pioneers a futuristic approach to car controls through gesture-based innovation, unlocking real-time accessibility for users. With features such as a badge system offering quick status updates and simplified vehicle maintenance scheduling, the app promises an elevated user experience.
AMC's rebranding for the EV market, symbolized by dropping the 'C' from its name, not only aligns with its innovative legacy but also fosters a modern brand identity. This transformation solidifies AMC's commitment to modern EV-focused design principles, embracing nostalgia to shape a futuristic brand image.
The design system uses design tokens to ensure consistency across all digital touchpoints and enable easy updates and maintenance. These tokens also facilitate collaboration between designers and developers by providing a shared set of design properties.
Figma styles were used to easily apply design tokens, ensuring consistency across all digital touchpoints and allowing for efficient updates. This approach also facilitated collaboration between designers, resulting in a design system aligned with the brand's guidelines.
Components in Figma were utilized to create reusable design elements, guaranteeing consistency throughout the design system. This method made it easier to maintain accessibility standards and enhance the user experience. By using components, designers could swiftly update the design system while adhering to accessibility guidelines.
Badge components in the design system provide status updates and notifications, including battery life and climate settings, ensuring user convenience. Their consistent design aids quick recognition and they meet accessibility standards for universal usability.